Sales tools support the business processes related to sales activities.
You can use different functions depending on your business processes and situations, such as those that focus on core sales activities such as business meetings and presentations, https://slimtime.co.jp/ or those that support your entire sales activities.
Sales tools can be categorized into three main types.
MA (Marketing Automation)
The main functions of MA include lead management functions, status, scoring functions to visualize history, and functions to support lead nurturing, such as the configuration of landing pages and owned media, and SEO.
SFA (Sales Force Automation)
The main functions of SFA are as follows
Customer management functions to properly manage customer information
Case management function to record and visualize information such as past interactions and costs for each case or negotiation.
A variety of functions to improve the accuracy of overall sales activities, such as managing salespeople's schedules, tasks, sales forecasts, and processes.
It is an effective tool for improving business efficiency and labor productivity because it is equipped with various functions that enhance the accuracy of overall sales activities.
CRM (Customer Relationship Management)
The main functions of CRM are
The main functions of CRM are: - Customer management function to manage customer data such as customer attributes, purchase history, and contact information
Marketing function to analyze and utilize the accumulated data
Marketing function to analyze and utilize the accumulated data ・E-mail distribution management function to distribute e-mails to customers according to their purchase frequency and relationship
E-mail distribution management function
It will inevitably become a trend in the future to increase sales by utilizing the sales tools described above.
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